Toys "R" Us has announced plans to enforce a voluntary standard for lead in toys tighter than the mandatory federal standard. According to the retailer's press release, "We have instructed all manufacturers who produce items for Toys "R" Us, Inc. that products shipped to the company on or after March 1, 2008 must comply with strict new standards, which include…applying a more stringent standard of 90 ppm for lead in surface coatings versus the current federal standard of 600 ppm for all products manufactured exclusively for Toys "R" Us, Inc."