Inclusion put out a new report on communicating a compelling anti-poverty message, and, as anyone who follows this debate might expect, the American public isn't that keen on addressing poverty when it's defined as such. But to me, the report had a few surprising findings. First, the public isn't that receptive to messages that redefine the poor as "deserving" workers. Given these findings, the authors suggest that in appeals to the public, instead of emphasizing personal stories about the poor, advocates should focus on systemic and institutional reasons for poverty that are beyond the control of individuals. As I review later, other researchers have arrived at very similar conclusions. In addition, this research suggests that the label "working poor" may itself be problematic. Given a cultural belief that if people are industrious they will succeed, this term sounds somewhat contradictory, and is likely to trigger confusion and negative connotations, especially among those Americans who have a strong "belief in a just world."