With every group and issue area competing for the attention of the Presidential candidates, the Wall Street Journal reports on a popular method for many nonprofits during the primary season, the use of gimmicks. For example, members of the League of Conservation Voters dressed up as Santa Claus and Frosty the Snowman as part of an effort by to bring attention to global warming. And less dramatically, the Bill & Melinda Gates Foundation sponsored the "Ed in '08" campaign to make education the top issue in the election. Students for Saving Social Security, founded on the cheap by two recent college graduates, uses all sorts of tactics to press the presidential candidates to pledge to make Social Security reform a priority in their campaigns. At events with senior citizens, they hand out T-shirts reading "My Grandparents Got Social Security, and All I Got Was This T-Shirt." At morning events, they pass out coffee in cups that read: "Wake Up to Social Security Reform." One young staffer crossed the state on foot dressed as an ostrich, and they often show up at events in their Ostrich Mobile - a beat-up GMC Suburban with slogans painted on it.