Big Tobacco is against it. On Monday, the parent company of four tobacco companies, Reynolds America, issued a press release in which they decry the notion that Congress needs more people to smoke in order to fund an SCHIP expansion. "Policy makers will somehow need to recruit new smokers if they insist on using the tobacco tax revenue to support SCHIP at proposed funding levels over the long term," wrote Heritage Foundation authors Michelle C. Bucci and William W. Beach. "Congress Needs You To Smoke" is the headline of an ad Reynolds American will run in Roll Call on Tuesday, July 17. The ad features Uncle Sam graphics and highlights from the Heritage Foundation study. Riiiiiight. A big tobacco firm is so concerned that Congress will have to do its dirty work that they are bound by categorical imperative to incite widespread public opposition. And if you believe that, I've got a bridge you might be interested in purchasing.