What to do about one-sided budget debate?

Dean Baker makes an interesting point on how the debate over the long-term budget imbalance is very one-sided. There are many experts who think that the problem really is that the health care system is broken and that the solution is to fix it, but they rarely get public attention. What could people who want to promote this view do? I think we need to draw up a plan to fix the health care system with an eye towards cost-containment. That'd give us a) something new to say and b) a policy position that's more appealing than the opposition's (which is to basically to shift costs by cutting programs and raising taxes- not a hard package to beat). The only thing the David Walker's of the world have to sell is fear. We should try selling some hope.
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