New Report on Public Perception of Charities
by Guest Blogger, 10/31/2005
From the Chronicle of Philanthropy:
Charity leaders are out of touch with the typical American donor's perception of the nonprofit world, according to a new report.
Nonprofit officials overestimate donors' interest in public-policy debates -- such as the extent to which government ought to regulate charities - and underestimate donors' distaste for fund-raising techniques they associate with big business, such as telemarketing, the report says.
The report, released today by Public Agenda, a research organization in New York, is based on six focus-group discussions conducted with men and women who were considered "civically engaged" - that is, they had voted in the last election; were a member of a civic group; had given at least $300 to charities, and volunteered at least once in the past year.
For the report: www.publicagenda.org
