New Report on Public Perception of Charities

From the Chronicle of Philanthropy: Charity leaders are out of touch with the typical American donor's perception of the nonprofit world, according to a new report. Nonprofit officials overestimate donors' interest in public-policy debates -- such as the extent to which government ought to regulate charities - and underestimate donors' distaste for fund-raising techniques they associate with big business, such as telemarketing, the report says. The report, released today by Public Agenda, a research organization in New York, is based on six focus-group discussions conducted with men and women who were considered "civically engaged" - that is, they had voted in the last election; were a member of a civic group; had given at least $300 to charities, and volunteered at least once in the past year. For the report: www.publicagenda.org
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