Marcia Stepanek, writes in the October 26, 2000, edition of "BusinessWeek" about some of the software tools being deployed during this campaign season that are opening up the voting process -- not to increase voter turnout, but to find out more information about voters. Internet marketers and candidates, through the use of data-mining tools, are combining individual voter records and personal commercial data to target candidates, issues, and products to specific segments of the population, potentially crossing the boundaries of individual privacy in the process.