The World Wide Web, despite its potential to bridge cultural gaps, is still predominately a medium for the English language. Currently, it is estimated that some 87 percent of documents on the Internet are written in English. According to Global Reach, a marketing communications consultancy that develops international access for websites, English speakers make up slightly more than 51.3% of the world’s online population though they only represent 32% of the world’s total economy. Additionally, some 32 million Americans speak a non-English primary language.